Mika Sandgrove
Mika Sandgrove is an SEO writer and independent SEO consultant with more than three years of experience creating and optimizing content for search. He runs his own SEO practice, helping businesses improve their organic visibility through SEO strategy, content optimization, and technical and on-page SEO services. Much of his work comes through freelance marketplaces and online client platforms, where he works with businesses across different industries and markets. Mika primarily writes about SEO, search visibility, and practical optimization strategies, and is increasingly exploring Answer Engine Optimization (AEO) and how businesses can adapt their content for AI-powered search experiences.
Articles by Mika Sandgrove
221 articles published on SEOsoft.
Checklist
Cloudflare AI Training Opt‑Out Without Hurting SEO: Implementation Checklist (robots.txt, headers, verification)
Step-by-step checklist to opt out of AI-training crawlers using scoped robots.txt, carefully targeted headers and Cloudflare rules—plus verification (cached vs uncached), monitoring, and rollback.
| 5 min read
Best Practices
AI Search Visibility Reporting: A Practical KPI Framework for AI Overviews and Answer Engines
A defensible KPI framework for reporting AI search visibility—presence, citations, share of answer, and brand mentions—plus governance and an exec-ready format that drives decisions even when clicks fall.
| 5 min read
Best Practices
Leveraging Social Signals for Improved SEO Performance
Social signals don’t directly affect Google rankings, but they can improve SEO through discovery, link earning, and stronger brand demand when you run distribution as a repeatable system.
| 5 min read
Case Study
GEO Experiments Explained: A Practical Testing Plan for Generative Engine Optimization
A practical, single-variable GEO testing plan you can run this quarter: minimal measurement stack, prompt-set scorecard, defensible controls, a 6-test backlog, and ship/iterate/kill decision rules.
| 5 min read
Checklist
International SEO Keyword Seeds: A Practical Framework for Multilingual Market Entry (with Examples)
A practical checklist to generate, SERP-validate, and document high-signal international keyword seeds per locale—so multilingual keyword research starts from local intent, not translated guesses.
| 4 min read
Tutorial
AI Search Reporting Gap: How to Measure Visibility in AI Overviews & AI Mode When GSC Can’t
A practical weekly framework to measure AI Overviews/AI Mode visibility when GSC can’t: controlled query set, consistent SERP capture, citation/mention rules, and directional validation with analytics and server logs.
| 4 min read
Beginner Guide
Using Google Trends for SEO: A Comprehensive Guide
Use Google Trends for SEO planning: set the right filters, read seasonality and growth signals, compare ideas, mine related queries, and turn insights into a simple content plan—without treating it like a volume tool.
| 5 min read
Best Practices
Conversion Rate Optimization Tactics for SEO Professionals
A practical CRO playbook for SEO pros: prioritize the right organic landing pages, diagnose intent friction with GSC + behavior data, implement SEO-safe changes, and validate wins without risking rankings.
| 5 min read
Best Practices
Mobile SEO Optimization: Best Practices for 2024
A practical 2024 mobile SEO playbook: fix mobile crawl/indexing, improve Core Web Vitals (LCP/INP/CLS), tighten mobile UX and on-page SEO, add safe structured data + local visibility—then validate in Search Console.
| 4 min read
News / Update
Search News Buzz Video Recap: Google Volatility, Bing AI Reporting Updates, UK Orders Google To Hand Over Its Search Ranking Algorithm & More
Today’s Search News Buzz recap covers Google volatility chatter, Bing AI reporting updates, and a UK headline about Google handing over its ranking algorithm—plus a few SEJ reads to scan.
| 4 min read
Advanced Guide
Internal Linking for AI + Local SEO: A Technical Playbook to Improve Crawlability, PageRank Flow, and Location Visibility
A technical internal linking playbook for multi-location sites: build a hub→city→location graph, improve crawl discovery and PageRank flow, reduce URL variant leaks, and stabilize local visibility in AI-influenced search...
| 5 min read
Best Practices
Advanced SEO Techniques for E-commerce Websites
A practical, scale-first e-commerce SEO playbook: improve crawl/indexation, control faceted duplicates, and upgrade category and product templates to grow rankings and organic revenue.
| 6 min read