Nadia Gastrom
Nadia Gastrom is an independent SEO consultant and writer with more than three years of experience helping businesses improve their organic search visibility through SEO strategy, content optimization, and technical SEO. She has worked extensively with SEO platforms such as Semrush and Ahrefs and has a particular interest in how search is evolving beyond traditional rankings. Nadia is currently exploring Answer Engine Optimization (AEO), AI-powered search, and the ways businesses can make their content more useful and discoverable across emerging search experiences. When she is not researching search trends or writing about SEO, Nadia enjoys travelling, discovering new places, and spending time with dogs. She continues to follow the SEO and AEO industry closely to understand what is changing and what marketers should be preparing for next.
Articles by Nadia Gastrom
156 articles published on SEOsoft.
Troubleshooting
Identifying and Resolving Keyword Cannibalization Issues
A practical workflow to diagnose keyword cannibalization, choose the right primary page, apply the least disruptive fix (merge, differentiate, canonical, or retire), and verify results in Google Search Console.
| 5 min read
Troubleshooting
Understanding Core Web Vitals and Their Impact on SEO
Core Web Vitals (LCP, INP, CLS) are real-user performance metrics. Use this workflow to confirm what’s failing, isolate the template causing it, ship high-impact fixes, and validate improvements over time.
| 5 min read
News / Update
Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse
Google’s SEO Pulse flags an AI payment pilot and Search Profiles reaching 10,000, alongside Discover UI testing and an EEA documentation update. Here’s what changed, why it matters, and what to monitor next.
| 4 min read
Advanced Guide
Cloudflare Bot Preference Sync + robots.txt: A Practical Policy for AI Crawlers Without Blocking Googlebot
Copy-ready playbook to restrict AI crawlers using robots.txt plus Cloudflare Bot Preference Sync and edge rules—while explicitly protecting Googlebot/Bingbot, with verification and rollback steps.
| 4 min read
Best Practices
AI Search Visibility Reporting in 2026: A KPI Framework for AI Overviews, Citations, and ‘Answer Share’
A practical KPI stack and calculation method for reporting visibility in AI Overviews, chat engines, and hybrid SERPs—plus a repeatable workflow and governance rules that keep quarter-to-quarter trends defensible.
| 5 min read
Best Practices
Optimizing YouTube Videos for Search Engines
A step-by-step workflow to optimize a YouTube video for Search: pick one target query, align title/thumbnail and description, add chapters and captions, then iterate using YouTube Studio signals.
| 5 min read
Beginner Guide
Top AI SEO Tools to Enhance Your Optimization Efforts
A practical beginner guide to AI SEO tools: what they’re good for, the categories that matter, how to choose without overbuying, and a simple starting stack for common SEO tasks.
| 4 min read
News / Update
Search News Buzz Video Recap: Google Volatility, Bing AI Reporting Updates, UK Demands & More
This week’s search recap spans unusual Google volatility, Bing AI reporting updates, UK pressure for ranking transparency, plus Discover tests and EEA result unit changes to watch.
| 4 min read
Best Practices
Agentic SEO Playbook: 7 AI Workflows to Run on a Live Site (Without Breaking Things)
A production-grade checklist for deploying 7 agentic SEO workflows on a live site: 3 read-only, 2 controlled-write, and 2 governance/measurement—each with guardrails, validations, and rollback.
| 5 min read
Checklist
Pay-Per-Crawl Is Coming: A Technical Playbook for Controlling AI Crawlers Without Breaking SEO
A practical checklist to restrict or throttle AI crawlers while keeping Google/Bing indexing stable—using a clear bot policy, safe robots.txt rules, correct status codes, and rollback-ready edge enforcement.
| 5 min read
Best Practices
Zero-Click Search Survival: A Content Strategy Built for Citations, Not Just Rankings
A step-by-step content strategy for AI citations: structure pages for quotable attribution, cover entities completely, keep sources fresh, and measure impact when clicks decline.
| 5 min read
News / Update
Google Search Profile Badges Expose The Publisher Traffic Crisis via @sejournal, @martinibuster
Google published guidance for adding a Search profile badge and expanded Search Profiles access. The changes reinforce Search as a place to follow creators—raising new risks for publisher referral traffic.
| 4 min read

