Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Comparison
Robots.txt discourages compliant bots but won’t stop scraping. WAF/CDN rules enforce blocks and throttles, but can break SEO if they hit verified search bots or rendering assets.
Nadia Gastrom | | 5 min read
Troubleshooting
A step-by-step workflow to confirm AI-driven brand/entity substitution, diagnose which signal layer is causing it, apply prioritized fixes, and verify improvement in generative search outputs.
Mika Sandgrove | | 5 min read
Tutorial
Learn what the GSC Generative AI Performance report measures, how to interpret clicks/impressions/CTR/position safely, and a repeatable 5-part monthly reporting workflow with quick segmentation and decision rules.
Mika Sandgrove | | 4 min read
Checklist
A pass/fail checklist to optimize website for AI agents so key pages can be fetched, understood, trusted, and cited—plus log verification and a lightweight scoring rubric.
Mika Sandgrove | | 5 min read
Checklist
A section-level checklist to spot low-control content risk, document editorial ownership, choose keep/noindex/remove actions, and contain internal linking so one section doesn’t drag down site trust.
Nadia Gastrom | | 4 min read
Tutorial
A practical, risk-aware tutorial to earn Google ‘Discussions and forums’ visibility by indexing only strong threads, enforcing UGC governance, and structuring pages around context and resolved outcomes.
Nadia Gastrom | | 5 min read
Checklist
A minimal, repeatable checklist to quantify SERP layout volatility using GSC CTR signals blended with GA4 outcomes—so you can explain AI Overview and feature shifts even when average position looks stable.
Mika Sandgrove | | 5 min read
Best Practices
A staged, human-led workflow to use Claude for faster SEO research, briefing, and QA—without outsourcing intent, inventing claims, or shipping avoidable on-page mistakes.
Nadia Gastrom | | 5 min read
Best Practices
If Smart Bidding is driving more leads but sales rejects them, your conversion signal is wrong. Import CRM-qualified stages (MQL/SQL) and clean offline conversions so bidding optimizes for pipeline—not form fills.
Mika Sandgrove | | 4 min read
Best Practices
A four-stage, tool-agnostic AI-assisted SEO workflow with pass/fail quality gates for research, briefs, drafts, and QA—so you ship faster without publishing generic, unverified, intent-misaligned “AI slop.”
Nadia Gastrom | | 4 min read
Best Practices
A practical playbook to turn Reddit threads into conversion-aligned search topics: extract JTBD, objections, and success criteria from comments, validate on Google, and ship a brief that matches intent and drives action.
Mika Sandgrove | | 5 min read
Best Practices
A practical playbook to align on-page context, alt text, and structured data so AI and visual search systems interpret your images correctly—plus a fast technical QA to prevent rendering and indexing issues.
Nadia Gastrom | | 4 min read
