Technical SEO, performance and AI answers

Troubleshooting

A practical workflow to pull Semrush Site Audit issues via MCP into Claude, classify them, score impact/scope/effort/risk, and turn the top findings into ticket-ready fixes with acceptance criteria and validation steps.

Troubleshooting

If ChatGPT or other AI assistants are sending visits that GA4 shows as Direct, fix attribution with a strict UTM standard, validate capture in GA4, and report a clean “AI Assistants” view.

Best Practices

A practical playbook for scaled AI content quality guidelines: per-page quality signals, 4 editorial gates, authorship/provenance rules, and a lean sitewide QA loop to reduce duplication, thin pages, and index bloat.

Best Practices

Reduce organic search volatility risk without doubling content output. Use a Demand Portfolio (Owned/Earned/Paid), add a capture loop to every asset, and follow a 30–60 day sequence to diversify demand.

Best Practices

A quarter-ready playbook to reduce revenue risk from ranking swings: a 30-minute volatility diagnosis, six prioritized actions across brand, distribution, and conversion, plus leading indicators to track resilience.

Checklist

A defensible checklist to report AI Overviews visibility over time by separating mentions, citations, and clicks, using consistent sampling and evidence capture, and labeling confidence instead of overclaiming attributio...

Checklist

A 2026-ready checklist for technical PDF SEO: make PDFs fetchable and indexable, set the metadata that matters, publish a schema-rich landing page, and format PDFs for passage extraction so AI can quote them cleanly.

News / Update

Early rollout swings during Google Search updates can mislead—especially while AI Overviews/AI Mode link behavior keeps changing and referral tracking shifts distort attribution.

News / Update

Oct 14, 2026 recap: SEOs debate mention-vs-citation attribution gaps, an SEJ analysis that Google may disrupt rank trackers, and SERoundtable flags pharma ads in AI answers plus faster “vibe-coded app” launches.

News / Update

Google added Gemini 4 Argon to Search AI Mode for Pro and Ultra subscribers. Here’s what changed, why paid-tier AI search segmentation matters, and what to watch next.

Tutorial

ChatGPT-style answers rewrite one prompt into many sub-queries, so rankings don’t equal visibility. Here’s a repeatable weekly workflow and KPIs to track inclusion, mentions, and citations by topic.

Tutorial

CrUX soft navigation metrics measure SPA route-change UX in the field. Here’s how they map to CWV, plus a practical workflow to baseline p75 transitions, diagnose failure modes, and fix route changes before they’re promi...