Technical SEO, performance and AI answers

Case Study

A repeatable way to test DeepSeek Search API “website scoring,” log what’s observable, and turn score/order mismatches into a technical SEO decision tree you can verify fast.

News / Update

A paper summarized by Search Engine Journal reports AI search tools repeated—and cited—a fabricated concept in under a week, raising credibility and measurement risks for SEOs and publishers.

News / Update

Google has begun rolling out its September 2026 Spam Update globally. Here’s what’s confirmed, how to interpret early volatility, and what to monitor over the next 7–14 days.

Checklist

Implementation-ready checklist to reduce AI citation hallucinations by consolidating to one canonical URL per topic, adding minimum viable structured data, improving on-page sourcing, and verifying bot-visible signals.

Comparison

SERPs are going answer-first, compressing clicks. This playbook helps SEOs choose the right outcome per query—citations, rankings, or demand—and retrofit pages for extractability, trust, and reporting.

Best Practices

A practical workflow to scale AI/automation without SEO regressions: template-driven drafting, pass/fail QA gates for accuracy/duplication/indexability, and refresh loops that feed learnings back into production.

Best Practices

A practical playbook for scaled AI content quality guidelines: per-page quality signals, 4 editorial gates, authorship/provenance rules, and a lean sitewide QA loop to reduce duplication, thin pages, and index bloat.

Troubleshooting

ChatGPT traffic rarely vanishes—it gets misattributed. Fix ChatGPT referral traffic tracking with strict UTMs, stable AI mapping, and quick GA4/Looker QA checks.

Troubleshooting

A practical workflow to pull Semrush Site Audit issues via MCP into Claude, classify them, score impact/scope/effort/risk, and turn the top findings into ticket-ready fixes with acceptance criteria and validation steps.

Tutorial

A 60–90 minute post-migration triage to pinpoint why pages won’t reindex: crawl access blockers, canonical/duplicate signals, or quality and soft-404 patterns—plus minimal fixes to recover.

Tutorial

A practical, repeatable way to measure AI answer-layer visibility in 2026: track mentions, citations/links, AI Overview presence, and query fan‑out variance across ChatGPT and Google AI Overviews.

Advanced Guide

A step-by-step playbook to measure PPC impact when clicks blur: lock down conversion hygiene, add impression-based diagnostics with guardrails, and prove incrementality with lightweight tests stakeholders trust.