Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Best Practices
A practical, risk-aware playbook for using robots.txt to guide search engine crawlers without breaking indexability. Includes safe defaults, common rules, and a test-and-monitor workflow.
Nadia Gastrom | | 4 min read
Best Practices
A practical playbook for writing SEO-friendly URLs: keep them short, readable, and consistent; avoid parameters and keyword stuffing; and change existing URLs safely with 301 redirects.
Nadia Gastrom | | 4 min read
Best Practices
A practical 2024 mobile SEO playbook: fix mobile crawl/indexing, improve Core Web Vitals (LCP/INP/CLS), tighten mobile UX and on-page SEO, add safe structured data + local visibility—then validate in Search Console.
Mika Sandgrove | | 4 min read
News / Update
Today’s Search News Buzz recap covers Google volatility chatter, Bing AI reporting updates, and a UK headline about Google handing over its ranking algorithm—plus a few SEJ reads to scan.
Mika Sandgrove | | 4 min read
Advanced Guide
A technical internal linking playbook for multi-location sites: build a hub→city→location graph, improve crawl discovery and PageRank flow, reduce URL variant leaks, and stabilize local visibility in AI-influenced search...
Mika Sandgrove | | 5 min read
Tutorial
A practical, first-party KPI framework to measure AI visibility separately from organic traffic. Define visibility vs outcomes, score a fixed prompt set with strict rules, map cited URLs to conversions, and report weekly...
Nadia Gastrom | | 4 min read
Best Practices
A practical playbook for fanning out from one seed topic into nested long-tail queries, mapping each to a hub or spoke page, preventing cannibalization, and shipping a clean topic cluster over 90 days.
Nadia Gastrom | | 4 min read
Best Practices
A practical, scale-first e-commerce SEO playbook: improve crawl/indexation, control faceted duplicates, and upgrade category and product templates to grow rankings and organic revenue.
Mika Sandgrove | | 6 min read
Best Practices
A practical playbook for writing image alt text that supports accessibility and SEO without keyword stuffing—plus edge-case rules for decorative images, logos, icons, linked images, and charts.
Nadia Gastrom | | 4 min read
Checklist
Execution-ready multi-location SEO checklist for 90 days: clean Google Business Profile foundations, build review velocity, earn trusted local mentions, strengthen location pages, and track wins by tier.
Mika Sandgrove | | 2 min read
Best Practices
A practical JS SEO playbook to diagnose crawl/render/index issues, choose SSR/SSG/CSR approaches, ship page-level fixes, and validate changes so JavaScript content gets indexed reliably.
Mika Sandgrove | | 5 min read
Beginner Guide
A practical guide to SEO rank tracking tools: what they do, why manual checks mislead, how to choose using 7 criteria, a shortlist of reputable tools, and a 30-minute setup for reliable trends.
Mika Sandgrove | | 4 min read
