Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Tutorial
A step-by-step workflow to map follow-up queries, prioritize them, choose section vs new page architecture, and link content to capture multi-turn search journeys.
Mika Sandgrove | | 5 min read
Checklist
A practical playbook of 10 Claude workflows for SEO ops with strict inputs/outputs (JSON), validation checks, and human review gates—so you can standardize clustering, briefs, localization, QA, and reporting safely.
Nadia Gastrom | | 5 min read
Checklist
Step-by-step checklist to opt out of AI-training crawlers using scoped robots.txt, carefully targeted headers and Cloudflare rules—plus verification (cached vs uncached), monitoring, and rollback.
Mika Sandgrove | | 5 min read
Best Practices
A defensible KPI framework for reporting AI search visibility—presence, citations, share of answer, and brand mentions—plus governance and an exec-ready format that drives decisions even when clicks fall.
Mika Sandgrove | | 5 min read
Best Practices
Social signals don’t directly affect Google rankings, but they can improve SEO through discovery, link earning, and stronger brand demand when you run distribution as a repeatable system.
Mika Sandgrove | | 5 min read
Advanced Guide
A practical guide to using ML for SEO only where it changes decisions: clustering, forecasting, CTR modeling, internal links, and anomaly detection—plus the minimum dataset, safe evaluation, and workflow integration.
Nadia Gastrom | | 6 min read
Case Study
A practical, single-variable GEO testing plan you can run this quarter: minimal measurement stack, prompt-set scorecard, defensible controls, a 6-test backlog, and ship/iterate/kill decision rules.
Mika Sandgrove | | 5 min read
Checklist
A practical checklist to generate, SERP-validate, and document high-signal international keyword seeds per locale—so multilingual keyword research starts from local intent, not translated guesses.
Mika Sandgrove | | 4 min read
Tutorial
A practical weekly framework to measure AI Overviews/AI Mode visibility when GSC can’t: controlled query set, consistent SERP capture, citation/mention rules, and directional validation with analytics and server logs.
Mika Sandgrove | | 4 min read
Checklist
A practical AMP checklist for 2026: decide if AMP is worth it, wire canonicals correctly, keep content parity, validate in Search Console, and measure speed and engagement without tracking or indexing issues.
Nadia Gastrom | | 4 min read
Beginner Guide
Use Google Trends for SEO planning: set the right filters, read seasonality and growth signals, compare ideas, mine related queries, and turn insights into a simple content plan—without treating it like a volume tool.
Mika Sandgrove | | 5 min read
Best Practices
A practical CRO playbook for SEO pros: prioritize the right organic landing pages, diagnose intent friction with GSC + behavior data, implement SEO-safe changes, and validate wins without risking rankings.
Mika Sandgrove | | 5 min read
