Technical SEO, performance and AI answers

News / Update

USA TODAY is overhauling its audience strategy amid search pressure as Google’s 2026 updates and AI search changes increase traffic volatility and discovery uncertainty.

News / Update

A Search Engine Land report says 57% of product links shown in Google AI Mode route to Google Shopping—raising new questions about ecommerce traffic, competition, and attribution as AI link formats keep shifting.

News / Update

Google says lower AI Mode monetization weighed on Search growth. Related signals: clearer shopping ad labels in AI Mode and richer AI Overviews with more links, context, and carousels.

News / Update

Google’s May 2026 Core Update rolled out starting May 21 and was reported complete June 2. Here’s what likely drove the volatility, why attribution is messy, and what to monitor next.

Best Practices

Clicks aren’t the scoreboard in AI Mode/AI Overviews. Use a 5‑KPI visibility scorecard, a repeatable capture method, and a failure‑mode playbook to act when presence, mentions, citations, shortlist inclusion, or clicks d...

Advanced Guide

A minimal 3-page GA4 + GSC dashboard playbook for credible executive reporting when AI answer surfaces reduce clicks: define 4 stable KPIs, set blending rules, and use CFO-safe attribution proxies with clear caveats.

Checklist

Organic sessions can fall without revenue falling. Use a revenue-first KPI hierarchy, minimum viable tracking (GSC→GA4→CRM), and a driver-based diagnosis order to defend or redirect SEO investment.

Checklist

A practical checklist for defining a safe “agent surface area,” enabling reliable access via APIs/structured endpoints and structured data, and enforcing crawl/access controls server-side.

Checklist

A practical checklist for prioritizing enterprise SEO work by page group/template using a revenue-first score, then converting noisy tickets into a ranked roadmap with safe rollout and governance.

Troubleshooting

A pre-peak GA4 ecommerce tracking audit to reconcile GA4 vs backend orders, isolate missing or duplicate purchases, and fix cross-domain/payment redirect issues before BFCM.

Troubleshooting

A 4-layer scorecard to diagnose what blocks AI mentions/citations, fix the right constraint (technical, content fit, entity/authority), and prove lift with a repeatable AI share-of-voice baseline.

Tutorial

Run a repeatable AI search visibility audit: baseline scorecard, Layer 1 eligibility fixes, Layer 2 extractability upgrades, optional Layer 3 entity clarity checks, then ship a prioritized backlog with KPIs.