Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Troubleshooting
A practical workflow to diagnose keyword cannibalization, choose the right primary page, apply the least disruptive fix (merge, differentiate, canonical, or retire), and verify results in Google Search Console.
Nadia Gastrom | | 5 min read
Troubleshooting
Core Web Vitals (LCP, INP, CLS) are real-user performance metrics. Use this workflow to confirm what’s failing, isolate the template causing it, ship high-impact fixes, and validate improvements over time.
Nadia Gastrom | | 5 min read
News / Update
Google’s SEO Pulse flags an AI payment pilot and Search Profiles reaching 10,000, alongside Discover UI testing and an EEA documentation update. Here’s what changed, why it matters, and what to monitor next.
Nadia Gastrom | | 4 min read
Checklist
A safety-first agentic SEO checklist for live sites: audit allowed signals, draft implementation specs, gate approvals by risk, ship in stages, and verify with monitoring and rollback triggers.
Mika Sandgrove | | 5 min read
Advanced Guide
Copy-ready playbook to restrict AI crawlers using robots.txt plus Cloudflare Bot Preference Sync and edge rules—while explicitly protecting Googlebot/Bingbot, with verification and rollback steps.
Nadia Gastrom | | 4 min read
Best Practices
A practical KPI stack and calculation method for reporting visibility in AI Overviews, chat engines, and hybrid SERPs—plus a repeatable workflow and governance rules that keep quarter-to-quarter trends defensible.
Nadia Gastrom | | 5 min read
Troubleshooting
An incident checklist to confirm cross-domain canonicals are driving deindexing, isolate the failure mode, apply the smallest safe fix, and validate recovery in Google Search Console.
Mika Sandgrove | | 4 min read
Best Practices
A step-by-step workflow to optimize a YouTube video for Search: pick one target query, align title/thumbnail and description, add chapters and captions, then iterate using YouTube Studio signals.
Nadia Gastrom | | 5 min read
Beginner Guide
A practical beginner guide to AI SEO tools: what they’re good for, the categories that matter, how to choose without overbuying, and a simple starting stack for common SEO tasks.
Nadia Gastrom | | 4 min read
News / Update
This week’s search recap spans unusual Google volatility, Bing AI reporting updates, UK pressure for ranking transparency, plus Discover tests and EEA result unit changes to watch.
Nadia Gastrom | | 4 min read
Best Practices
A production-grade checklist for deploying 7 agentic SEO workflows on a live site: 3 read-only, 2 controlled-write, and 2 governance/measurement—each with guardrails, validations, and rollback.
Nadia Gastrom | | 5 min read
Troubleshooting
If your pages dropped from Google while another domain is selected as canonical, you’re likely dealing with an unintended cross-domain rel=canonical. Here’s how to confirm it fast, fix it in the right order, and validate...
Mika Sandgrove | | 4 min read
