Practical guides on technical SEO, Core Web Vitals, site security and answer engine optimisation from the SEOsoft team.
Tutorial
A 30-day workflow to measure Google AI Overview visibility, quantify organic click loss (impressions vs CTR), and estimate assisted conversion impact using GSC, GA4, and weekly SERP sampling.
Nadia Gastrom | | 6 min read
Advanced Guide
A practical playbook for building a unified GA4 + Google Search Console dashboard that explains AI-search volatility with a KPI hierarchy, branded CTR erosion reporting, and an explicit Attribution Gaps panel.
Mika Sandgrove | | 5 min read
Checklist
A governed, repeatable SEO audit workflow: automate deterministic checks for evidence, use a local LLM for explanations (with abstain rules), then apply expert judgment to prioritize and sign off.
Mika Sandgrove | | 4 min read
News / Update
Industry reporting points to a possible upcoming Google ranking update. Here’s what’s confirmed vs unknown, why it matters for reporting, and what to monitor over the next 7 days.
Nadia Gastrom | | 4 min read
Tutorial
Smart Bidding performs better with fewer, higher-volume bidding units. Learn what to merge vs keep separate, when to use portfolio bidding, and how to preserve reporting using labels, naming, custom columns, and UTMs.
Nadia Gastrom | | 5 min read
Best Practices
A step-by-step local SEO playbook for SEO pros: measure first, optimize Google Business Profile, strengthen location pages, then build reviews, citations, and local links to improve Map Pack and local organic visibility.
Mika Sandgrove | | 5 min read
Best Practices
A practical playbook to refresh existing pages for better rankings, CTR, and conversions. Learn when freshness matters, how to prioritize pages, what to update safely, and how to republish and measure results.
Mika Sandgrove | | 5 min read
News / Update
Google is reportedly testing adding URL tracking parameters to links in AI Overviews and AI Mode. Here’s what that could mean for attribution, analytics cleanliness, and what SEO teams should monitor now.
Mika Sandgrove | | 3 min read
Tutorial
A repeatable, auditable fact-check SOP for AI-assisted drafts: claim log, risk tiers, verification gates, and a final people-first integrity check (bylines, disclosures, no fabricated experience).
Mika Sandgrove | | 4 min read
Checklist
A defensible weekly KPI system for AI Overviews, AI Mode, and LLM answers: presence, inclusion, citation, plus an impressions-weighted metric and a lightweight workflow.
Mika Sandgrove | | 4 min read
Beginner Guide
A beginner-friendly guide to SEO testing tools and a repeatable workflow to validate changes, catch technical issues early, and prioritize fixes using Search Console, a crawler, and speed/schema checks.
Mika Sandgrove | | 4 min read
News / Update
This week’s SEO Pulse: according to SEJ’s reporting, Google is pushing for fact-checking AI content and referencing Gemini UTM tags, while also warning against fake authors and Shopify expands AI shopping distribution by...
Nadia Gastrom | | 4 min read
